Skip to content

All DeltaX work

Product owner
GenAI creative tools

Stunnr

A GenAI creative editor that turns one design into every ad size and hundreds of variants.

Role: Associate PM at DeltaX · Product owner of Stunnr
When: 2023 to now
Team: Engineering (Hyderabad), design, QA
Focus: GenAI creative tooling

Visit stunnr.co

One design becomes every size and variant

One design

Pixel Pantry product feed (an invented brand). Each column fills one layer of the design.
Logo	Image	Product	Price
		Mango jam	₹120
		Berry jam	₹140
		Mint chutney	₹90
		Plum jam	₹160

The finished ads: each row of data in four sizes.
1:1	4:5	9:16	1.91:1

Map each layer of one design to a column of data, and every row becomes a finished ad in every size.

Use it
I make real ads in the product, so I see where the time goes.
Out comes A ranked list of problems
Sketch it
Flows in Figma before anyone writes code.
Out comes Clickable flows
Write it down
One PRD that engineering, design and QA all build from.
Out comes The PRD
Ship it
Day to day with engineering and QA until it’s live.
Out comes The release
Add AI
GenAI where it saves hours, and always editable.
Out comes Faster workflows

↺ Then back to step 1, with what we learned.

Three rules I work by

Use it before you spec it.
The best bug reports I’ve written came from making real ads myself.
Make AI output something people can edit.
If a designer can’t fix what AI made, they stop using it.
Write it down, then build it.
A clear page settles what a week of meetings can’t.