All DeltaX work
  • Built from zero
  • Marketing automation

Birdigo

Email, SMS and WhatsApp campaigns with IFTTT-style automations, from concept to launch.

Role
Product, concept to launch
When
2022 to 2023
Channels
Email, SMS, WhatsApp

What I built

  • Campaign launchers for email, SMS and WhatsApp.
  • IFTTT-style automation flows: when this happens, send that.
  • Email A/B testing and reporting dashboards.
  • Team-based access management, integrations, a unified customer profile and a shared inbox.

Why it mattered

Birdigo was the first product I took from a blank page to launch. It is where I learned to own the whole thing, not just a feature.

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